Simple is best. Are we on the same page? Do I understand what you’re hoping to achieve? Deadlines? Expectations? Communication is essential; clarification is critical. The purpose of contracts and statements of work are to lay the groundwork for ongoing communication.
Over the years I’ve learned that 99.9999% of all project difficulties arise with lack of communication or a misunderstanding. As in, “Oh! I thought you meant XYZ when you said that!” The other percentage is due to an assumption, by me or you. Assumptions are deadly, and 100% of the time they are incorrect.
Basic Services*
value-added copywriting.
A review of your strategic goals within project boundaries, VAC delivers a fully-loaded, finished product. VAC burrows deep into piles of information to find the nuggets and coaxes knowledge from the most reticent of your gurus.
the rule book.
A straightforward edit of any writing project that plays fully ‘by the book.’ No extras here, The Rule Book checks your copy against current and/or preferred grammar and style conventions.
editing à la mode.
Slightly enhanced version of The Rule Book. Reviews content for flow, transitions and logical organization.
technical discombobulator.
Are your engineers delivering large quantities of data — great for MSDS’ and spec sheets, but not the brochure? Are your customers managers who want to understand the business value of your products and services? The Technical Discombobulator sorts fact from hyperbole, and detail from special attributes.
the specialist.
If you have a specific problem area — be it passive voice, redundancies or jargon — this service is for you. Guaranteed to activate all couch potatoes and stagnant descriptions.
eenie & meenie
This pair make short work of any decision sitting on a fence. Their names belie their keen observation skills and ability to grasp the essentials hiding in any amorphous mass. Add on Eenie & Meenie if you’re not sure which communication vehicle will deliver the best mileage for your investment.
strategy scope
Small but exceedingly powerful, the Strategy Scope precisely adjusts your project to meet organization goals and marketing objectives. If you have a hunch your project is out of alignment, a quick peek through the Strategy Scope will ensure you’re on track.
